An unexpected discovery while riding the tube in 1988 altered the trajectory of a teenage Ghanaian arrival to Britain. Discovered for modeling, Edward Enninful was rapidly ushered into the city's electric 1990s creative scene, moving from model to stylist and, while still a teenager, becoming the style editor of the publication i-D.
"That time was the height of the Britart scene – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I understood we’d be kindred spirits. We all mixed across disciplines. Friday bled into Saturday into Sunday. I miss that spontaneity."
Although Enninful appears sentimental, he is not the only one. In recent times, a wistful romanticisation of the 1990s has grown intense. But over the last thirty years, Enninful perceives a profound shift. "I believe, we’re less tolerant now than we were in the 90s," he remarks. "The issue extends beyond this country – it’s worldwide."
This change is hard to ignore: the rise of far-right politics, the reaction against progressive values, and the reinforcement of Eurocentric beauty standards. Replacing the optimism of the Blair era, today a different political figure stands as a possible leader. Furthermore, the Union Jack, once an badge of Cool Britannia, has become contentious again.
In Enninful's view, the response has always been to celebrate culture in all its variety. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, including a diverse array of influential figures from politics.
"Those in a position of influence should use it," he says, discussing those editorial decisions. "There is much discussion about immigration; I wouldn't be here if Britain hadn't been a open country, if it did not offer my family a refuge and an education. That’s the Britain I believed in. I hope this phase will end."
He finds hope in the next generation: "They are far more conscious than we were. They discuss systemic issues – I was not even aware what that was."
His formative years would define a groundbreaking career built on fearlessness and inclusivity. Enninful made history as the first man, first Black editor, first openly gay person, and first disabled Black gay man to lead at British Vogue. His tenure featured landmark covers showcasing people of diverse backgrounds, curvy models, older individuals, and individuals from varied communities. Critically, sales grew.
"Ignoring vast segments of the population, it’s not just that you’re excluding people – it’s bad for business," he emphasises.
He has recently launched his creative company EE72 and its flagship publication, 72, his key endeavour since moving on from his previous role. He expresses a desire to continue being a "change-maker".
"I constantly interrogate the established norms. I was born and raised in a place where Black professionals were the norm – the doctors, the attorneys, the leader. Then we came to England, without funds, and I was a minority. I was painfully reserved. My teachers said I’d have no future. Me and my brothers were stopped by the police the suspicion laws … all that gave me a unique perspective on the inside and the outside."
In contrast to the popular image of industry figures as loud and temperamental, Enninful is softly spoken and exudes calm. His life has included its share of challenges, including openly discussed battles with depression and substance use.
He has also endured serious health issues, having undergone several surgeries on his eyes, resulting in partial sight. "I was in such a dark place for two years, away from work, fearing I was going to lose my sight. It’s similar to PTSD; you just exist in a state of dread 24/7. I thought, if this ever ends, I’m just going to embrace every opportunity that I was so scared to do. I’m not going to confine myself to just being an editor or a figure in fashion."
This drive to be defined narrowly has led him beyond the world that established him. He is now organising a significant 1990s exhibition at Tate Britain, showcasing work by a roster of defining artists and photographers from the era. The show, he explains, aims to explore the decade's creative cross-pollination – and spotlight those who did not receive a spotlight at the time.
"Galleries sometimes neglected to celebrate the right artists because they weren't of the right pedigree," he comments.
This venture itself operates on a unique strategy, eschewing traditional advertising in favour of partnership-based projects. "Our approach is, what can we create collaboratively? Is it an event, a podcast? The magazine is part of a greater ecosystem."
Now, Enninful stands as one of the world's most powerful cultural influencers. His path, he states, is a demonstration to the power of pursuing your passions.
How would the younger Edward think of the man he has become? He smiles. "It would be a surprise, but he’d be pleased. Back then I was a rebel. I never imagined institutions like Tate were a place for someone like me."
He reflects. "I never take anything for granted. We fled, we left our homeland. I almost lost my vision. So there is no room for fear. People have underestimated me my whole career. But I am unstoppable once I’ve made up my mind to do something."
Elara Vance is a seasoned esports journalist and former competitive gamer who specializes in strategy games and hardware analysis.